Dramaturgy

Dramaturgy · 18. October 2024

From Creative Brief to Concept

Turning a creative brief into a solid concept can feel like solving a puzzle while juggling – there's so much to consider simultaneously. But after years of tackling many projects of various kinds and sizes, I've developed a reliable compass and in this post, I share my go-to framework. Learn how to ask honest questions, map out who really matters (beyond the obvious stakeholders), and how to use AI tools in the process. #ConceptDevelopment #CreativeStrategy #AICreativeUse

Crafting Moments That Matter: Powerful Dramaturgy for Business Events On- and Offline

Choosing the right format for business events - in-person, online, or hybrid - is not easy, but my checklist might provide helpful decision questions. A dramaturgical approach can help to craft compelling experiences, by focusing on the purpose, content, and communication. Along a proven framework, this post explores methods to amplify the strengths and mitigate the limitations of each format, ensuring an engaging participant journey.

Want your business events to create impact?

The term dramaturgy comes from the world of theater. But it's a way of thinking that can help you create better business meetings. This post explores what it takes and how to avoid common pitfalls. Explore core aspects and how to apply this approach. #dramaturgy #eventdesign #purpose