In today's increasingly remote workplaces and automated processes, there is a clear need for real connection. Conventional event design is no longer meeting this
need in terms of impact, behavior change, and motivation.
Are you looking for new ways to create engaging gatherings that meet the expectations of the digital era in terms of personalization, dialogue, and interaction?
Do you want to translate strategy and business topics into emotional conference storylines and settings, but have to meet sustainability requirements and work with restricted resources?
Join my exclusive online masterclass, tailored for business conference designers in corporations and agencies. In just two days (2 sessions à 120 minutes), you'll master the art of agenda setting, media design, flow scripting, evaluation and more—using the power of AI to enhance speed and creativity at every step.
Register now for upcoming dates in June and July 2024.
Don't miss this opportunity to transform your conference design process and deliver impactful, memorable experiences!
(Offer valid until 31 May 2024)
In two immersive sessions, I will guide you through every element of successful conference dramaturgy - from pre-communication to post-event evaluation - showing you how to be consistent to purpose and how AI can supercharge your creativity and efficiency in the process.
THIS MASTERCLASS IS FOR YOU
... if you want to transform standard business events into memorable, impactful experiences that attendees talk about long after they've ended.
... if you are seeking innovative ways to integrate AI-created art and genuinely human emotions into your event design, to follow a powerful narrative.
... if you want to stay ahead of the latest trends in participant engagement, media and content presentation.
... if you are challenged by the need to engage diverse, international audiences and want to learn AI fueled methods to enhance inclusivity and interaction.
... if you wish to develop practical skills in dramaturgy and AI creativity that can be immediately applied to your next event, elevating your role from planner to creator.
... if you require sophisticated tools to measure and demonstrate the effectiveness of your events, in terms of behavior change and
YOU SHOULD NOT ATTEND THIS MASTERCLASS
... if you prefer conventional, by-the-book event planning over exploring innovative and creative event design techniques
... if you have no experience in event planning or design and are not familiar with the basic principles of organizing and managing events at all.
YOUR TEACHER
My background in performing arts and extensive experience in organizational communication gave me the opportunity to develop a unique blend of creative storytelling
and strategic digital insights during my career.
I bring more than 15 years of experience in corporate communications, event production, and facilitation across diverse industries to the table. I have designed and
executed conferences, campaigns, and interventions for pharmaceutical companies, consumer goods retailers, banks, manufacturers, and energy firms. Over the years, I gained expertise in formats
like leadership summits, trade shows, and employee gatherings, classic in-person as well as innovative digital and
hybrid events. Even before the pandemic and the rise of AI, I was exploring the intersection of dramaturgy and digital innovation.
As a consultant and coach, I help clients in Germany and across Europe create impactful campaigns and conferences while navigating digitalization and sustainability
transformation.
FORMAT & INVESTMENT
Discover how to effectively combine creative storytelling with strategic digital approaches in a fact-driven, practical workshop setting:
Fee (both days included) 129 Euros net, VAT depending on your country.
Payment possible via PayPal, Stripe or credit card upon check out with the registration form, an invoice will be submitted with the booking confirmation.
Looking for ADVICE or METHOD IDEAS?
Block my time for your project in my calendar or send an email to mail@sandraherz.com
Interested in my services as HOST or FACILITATOR? Send an email to booking@sandraherz.com
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